WhatToMine Case Study: How We Increased Revenue by 178%

Discover how Sevio simplified ad ops and unlocked new growth for WhatToMine

Sevio-Supercharges-WhatToMine’s-Revenue-Growth-by-178%-

company

WhatToMine is a trusted platform that helps crypto miners identify the most profitable coins to mine based on real-time data.

WhatToMine.com

industry

Crypto

WhatToMine is a leading resource in the crypto-mining space. While it had strong traffic and influence in the industry, it wasn’t fully monetizing its potential. Ad operations were manual, access to ad networks was limited, and managing direct sales took too much time.

That’s where Sevio came in. We took charge of monetization by optimizing key ad placements, launching premium formats such as the Sponsored Vendors List, and managing all ad sales, from pricing to invoicing.

The impact? Revenue increased, operations became smoother, and advertiser demand surged. With the right mix of strategy, technology, and hands-on support, Sevio unlocked new and scalable revenue streams for WhatToMine.

Key achievements

+178% Ad Revenue

Sevio boosted WhatToMine’s ad revenue by 178% by optimizing key banner positions and new demand sources.

+3 High-Impact Placements

We added three high-performing ad placements, increasing monetizable inventory and improving revenue per visit.

100% Sales Process Offload

Sevio took over all ad sales, pricing, and invoicing, freeing WhatToMine to focus on growth.

Sevio helped WhatToMine achieve a 178% ad revenue increase by optimizing placements, expanding demand, and fully offloading the ad sales process.

Introduction to WhatToMine

WhatToMine.com is one of the most trusted platforms in the crypto-mining space. It helps miners determine which coins are most profitable to mine. The platform uses real-time data, hardware specs, and mining algorithms to deliver accurate results.

Before partnering with Sevio, WhatToMine relied on basic ad placements and handled advertiser communication internally. This approach limited its ability to fully monetize the platform and scale ad operations efficiently.

Sevio’s Approach and Solution

Our partnership with WhatToMine focused on simplifying their ad operations, unlocking new monetization opportunities, and maximizing overall revenue. Here’s how we tailored our solutions to support their long-term success:

STEP 1

Optimizing Ad Formats and Inventory

Unlocking High-Value Ad Zones

With our deep expertise in the crypto space, we knew what to look for. We analyzed how users interact with WhatToMine and pinpointed the ad spots that get the most attention. Using these insights, we fine-tuned the existing placements and added three new high-impact ones.

Custom Ad Codes for Easy Implementation

We created and provided WhatToMine with customized codes for each position on the site, making it easy for them to implement and run ads from Coinzilla and other bidders.

Expanding Demand Sources

We also connected WhatToMine with other bidders within the crypto space and beyond. This expanded their access to a broader range of advertisers, ensuring every ad slot was filled with high-quality ads and maximizing their revenue potential.

STEP 2

Streamlining Sales with Sevio’s Representative Service

Sevio as the Sales Team

Sevio took over all ad-related communications and client management for WhatToMine. We crafted a compelling media kit and managed all advertiser inquiries, negotiations, and follow-ups.

Introducing New Revenue Streams

We recognized the demand for premium positions and introduced a new ad section: “Sponsored Vendors List”. With prime placement and limited availability, it became one of the most sought-after spots on the site, leading to a waitlist.

Boosting Ad Rates

By adding premium banners, such as the one next to the Sponsored Vendors List, and optimizing pricing, we significantly increased WhatToMine’s ad revenue.

Sevio streamlined WhatToMine’s ad operations, introduced premium placements, and expanded demand sources, driving higher revenue with less effort from their team.

Results and Impact

178% Revenue Boost

Through a refined ad strategy and optimized placements, CoinMarketCal saw a 156% growth in ad revenue. Previously unsold impressions are now generating notable returns with no intrusive ad formats or compromising user experience.

Simplified Ad Management & Cost Savings

We centralized WhatToMine’s entire ad management process into one seamless platform, eliminating the need for multiple tools or vendors. This saved valuable time and money and provided end-to-end service from ad placement to compliance checks.

Streamlined Sales & Operational Efficiency

Our team took over WhatToMine’s sales operations, freeing them to focus on their core business. We introduced high-value ad placements and premium banners, boosting revenue. This strategy created a growing waitlist of advertisers, turning previously underpriced spots into premium opportunities.

Key Performance Indicators

To quantify the impact of our solutions, we tracked and analyzed various key performance indicators (KPIs), including:

Ad Revenue Growth

The total increase in revenue generated from ad sales.

Fill Rate

A higher fill rate indicated that Sevio’s solutions successfully delivered ads to available ad spaces, maximizing revenue potential.

Sevio: Your Partner for Revenue Growth

Sevio’s partnership with WhatToMine has delivered remarkable results through tailored ad solutions and comprehensive management services.

By optimizing placements and leveraging multiple demand sources, we helped WhatToMine unlock new revenue streams and boost earnings. With Sevio’s full-service approach, WhatToMine has turned its platform into a highly profitable one.